Planted is a community hydroponic marketplace, to grow and sell produce. Reimagining the traditional shopping experience, allowing consumers to be connected to their food and community. Inviting design features such as chat prompts, spark meaningful conversations between all generations with the core topic of sustainability.
Planted uses hydroponics as its a sustainable way of growing produce. It has many benefits over conventional farming, being able to grow year round indoors in a controlled environment, saving 90% of water, 50% faster growth rate, no pesticide use and no land degradation.
Business Model & Viability
Planted generates revenue through various means: renting/selling units, selling produce, and offering in-store amenities like cafes and restaurants. They also run charity programs and school trips. We are a non-profit and receive funding from donations, lotteries, and councils for setup costs. Day to day costs are covered by grower rental fees. Repurposing unused buildings, will lower rent costs whilst bringing life to communities.
