Central Gin Awards
Starpack Award 2021
- Bronze Level Award
- National (UK) Award
International Packaging Design Student Competition 2022
- Received Certificate Of Recognition
- Held by WorldStar and World Packaging Organisation
- Global Award Level
Brand Analysis
Reasons for the name Central Gin
- London is the central hub of the UK
- Centre of Banking industry (The bank vault reference)
- Central to the wealth of the UK and the highest percentage of wealthy people live in London.
Use of Keywords and Existing Products:
- Grand and Heritage refers back to the royal family and the crest.
- Luxury, the use of one single deep rich colour
- Bank, Heritage, and lavish with the addition of a wax seal stamp.
- Dominant, shown through the white text on the deep colour to be seen from far away and to show stature
Crown Features
- The crown celebrates being created in England
- Crown gives reference to royalty and the pinnacle of luxury
- Behind the crown are sketches of botanical plants giving a nod to the process of making gin
Vault Door Details
- Embossed feature with specific debossing section
- Deep insert will provide grip to the door and act as a handle
- Door can be easily opened
- More unique interaction with the user
Vault Door Cut Out
- Show importance of contents inside
- Vault door protects something expensive
Reference:
- Banking Industry
- How money is central to the world
The Gin Bottle Features
- Bottle top + stopper created in cork provides a soft, warm feel to the consumer.
- More luxurious feel than a traditional plastic or cold metal.
- A thick glass construction
- Medium level of transparency
- Label being embossed into glass to give 3D + texture feel
Stamp Design:
Wax Stamp Design inspired
Information on:
- Where Distilled
- Year Created
Material Information
Tinplate is steel electroplated with a layer of tin. Before the plate is put into the machine the different colours, patterns and textures are added to the face of the plate. The flat plate is then formed using a stamping or seaming machine. This allows for the packaging design to be created to specific measurements.
Leather, found as the straps on top of the packaging
Soft Silk Internal Material with London landmarks
Recycling
Tinplate packaging is one of the most environmentally friendly of all due to it being able to be returned to the production cycle without loss of quality and used again. With the whole packaging made of one material, it can be easily recycled. The packaging also has leather additions on the top but this can be easily detached from the packaging due to being added with button rivets meaning a non-permanent bond. The straps can be taken apart by popping off one side of the rivet. Resulting in both materials being separated allowing for them to be recycled.
